Omnichannel Campaigner & WhatsApp Broadcast Plugin
The Omnichannel Campaigner plugin is an automated communication engine that lets schools send newsletters, emergency alerts, and updates to parents and staff via WhatsApp, SMS, and Email.
🔗 Dependent Modules
- Student Directory (Core): Retrieves parent contact numbers and emails.
- HR & Staff Directory (Core): Retrieves employee phone numbers and emails.
- AI Agent Framework (Plugin): Powers the copywriter draft assistant.
💡 Why Use This Module?
- Direct Messaging: Pushes alerts straight to parents' mobile devices on WhatsApp, achieving significantly higher engagement rates than email.
- AI-Generated Copy: Leverage the built-in AI copywriting assistant to draft snow day closures, newsletters, or holiday greetings in seconds.
- Simultaneous Broadcasts: Choose to send announcements on multiple channels (WhatsApp, Email, SMS) at once.
📅 When to Use This Module?
- Emergency Alerts: Dispatched during bad weather or local disruptions to advise of delay or closure.
- Fee Deadlines: Broadcast reminders to parents with unpaid invoices to prompt online settlements.
- Newsletters: Distribute monthly updates about academic achievements and extracurricular activities.
📖 How to Use
- Configure API Keys: Navigate to Campaigner, click API Settings, and input your Twilio Account SID, Auth Token, and Twilio sender phone.
- Draft with AI: Use the AI Copilot widget on the right sidebar. Select the campaign category, specify details (e.g. "School open 2 hours late tomorrow"), and click Generate Draft.
- Select Audience & Channels: In the creation panel, select either All Parents, All Staff, or both, select the checkboxes for target channels, fill in the text, and click Broadcast Campaign Now.
- Track Delivery Performance: The Sent Campaigns table displays real-time statistics for delivery, open, and click-through rates.